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Experience Architecture
Experience Architecture (XA) communicates a clear user journey across products and services and how the user interacts with things, people, places that a company provides. An experience architect maps the process of creating memories and managing experiences for customers, employees, partners and all kinds of people. They have the ability to redesign things to become more useful and delightful.
“Experiences are the new Branding .” Brian Solis – X: The Experience When Brand Meets Design
Deliverables
Research
- Customer/Employee Values Ranking
- Variables of Experience for Specific Brands
- Customer or Learner Profiling
- Third Party Exit Interviews
- Office Atmosphere Study
Business Analysis
- User Stories/ Use Cases
- Experience Blueprint of the Customer Journey
- Functional Requirements with Wireframes for Software
Design
- Brand Identity
- Product/Service Prototyping
- Experience Enhancements
- Curriculum, Learning Program, Workshop or Module Design
Development
- Brand Bible
- Websites and Mobile Apps
- In-house Training for Experience Providers
- Customer or Employee Engagement Centers
- Performance and Insights Engines
- Creatives Production
- Learning Management Systems
Steps in Experience Design
Gaining a Holistic Perspective
By including everyone, representatives from different groups bring out the values that we need to focus on. The diverse actionable knowledge from everyone results in more successful outcomes.
Collaborative Roadmapping
To permanently institute a culture of innovation in organizations, we facilitate Long-Term Insights Briefings (LTIB) for long-term planning. For speedy deliveries, our elite circle of experts collaborate with immersed stakeholders to plan a feasible future.
Project
Management
Due to the dynamism of our business environments, realistic implementation always includes adaptive change management throughout the project lifecycle.